Promote Your Small Business
There are many different social media sites that you can use to promote your small business. Some of the most popular include Facebook, Twitter, Google+, LinkedIn and Pinterest. With so many options available to us, it is easy for people to feel overwhelmed with where they should start first. The following social media advertising agency strategies will help guide you through the process of choosing which sites work best for you and what types of content you should be posting on each site in order to get the most out of your efforts!
The first thing you need to do is make a list of the types of people you want following your business. Make sure this list includes both existing and potential customers as well as those who could help promote you such as local bloggers, journalists and other small businesses that may be interested in what you have to offer.
The next step is choosing which social media sites will work best for your particular business model – some companies find success on more than one site while others only focus their efforts on just one or two sites depending upon their target audience. For example, if most of your traffic comes from older viewers then it might not be beneficial for you to use Snapchat since they don’t even support mobile devices designed with “snapping” photos! Instead, consider using Pinterest which is more popular among older people and would be a better fit for your business.
You also want to consider how much time you can spend on social media sites throughout the day – if it’s just an hour or two then you probably don’t want to use all of those precious hours posting updates and answering messages, especially since there is no guarantee that anyone will see what you post! Instead, focus on using one or two sites well by creating great content and interacting with customers who comment or message your page. This way when someone does interact with you they know that their voice has been heard which makes them feel like part of the community as opposed to simply another faceless follower (or worse yet – spammer).